Monday, January 13, 2014

Slogans fall short for bushfire safety

Link to Dr Kevin Tolhurst’s article in the Age today, discussing the shortcomings of the bushfire authority’s current slogan ‘Leave and Live’. 
Slogans fall short for bushfire safety

Living in a bushfire-prone environment is complex and requires more than a lifetime of experience. For most of us, experiencing a bushfire at our back door might only be a once-in-a-lifetime event. Therefore we rely on the knowledge of others to guide us. Condensing it all into three words – "Leave and Live" – is clearly too simplistic......
(Dr  Tolhurst is associate professor, fire ecology and management, at the University of Melbourne.)